?What's seo? In dr dominican republic and Santo Domingo de Guzmán. Web Developers web design development compañia rd.

"SEO"

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search enginesAs an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

History

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines. By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risktechniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.

WHAT'S SEO. Rd.

Search engine optimization

Is the practice and strategies of increasing online visibility in search engine results pages

Search engine optimization (SEO) is making websites appear as a top result when someone searches for a term.

The search term is called a keyword. The results of the search are displayed in search engine's results pages (SERPS) such as those given by Google, Bing, Baidu, Yahoo!, DuckDuckGo, Yandex, Naver, Ask, Aolsearch, Seznam. Another term used to describe search engine optimization is internet marketing or search engine marketing.

?What the meaning of On-page SEO ?

On-page SEO, or on-site SEO, is optimizing web pages and content for the users and search engines.

On-Page seo refers to the work web do with elements and attributes of a website, such as content, HTML, system, CSS, and internal links.

?Does On-Page seo is dead?

On-page SEO is still practiced by web owners and web development agencies. Websites are ranked by content and use Google keywords to index websites and rank accordingly.

?How Google searches work?

In fact, Google’s own “How Search Works” reported that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”.

?what's referred as technical SEO and how its works?

Technical SEO refers to the non-content elements of your elements on you site. This applies to elements that affect the optimization and proper operation of the website, such as Site speed, Mobile-friendliness, Crawlability. ..

Technical SEO is the primary strategy used by website development agencies.

Technical SEO Correct and fast operation of the website, seo a key element that has a fundamental impact on the reception of the website.

?What is Off-page SEO?

Off-pages SEO IS verything that doesn't take place immediately on your website is considered off-page SEO. Otherwise On-page SEO, which entails things like site structure, content, and speed optimizations, is the process of improving your website speed anvisibility. Among other things is included link building, social media, and local SEO are all aspects of off-page SEO.

?Is SEO Importance?

SEO has become an important part of marketing campaigns run by businesses to find customers online because 65% of the people who search for something don't look beyond the 5th result of the search engine's results page. Many companies use SEO companies to do the work for them because it takes too much time to do themselves.

Search engine companies like Google, Yahoo, Bing are careful to watch that spam does not affect their search engine results pages by adding filters such as Google's PageRank. These filters are known as algorithms.

Most people do not need to pay for search engine optimization services because usually a website is supposed to show up on the search engines over time anyway. But some online shopping websites may want to show up sooner, and so they pay for search engine optimization from companies that provide it.

White hat and black hat techniques

When someone uses a method approved by search engines to rank their website, it is called a "white hat technique". If the method is not approved it is called a "black hat technique". Search engines may penalize the sites using black hat techniques by not showing them on search results.

Importance of SEO.

SEO has become an important part of marketing campaigns run by businesses to find customers online because 65% of the people who search for something don't look beyond the 5th result of the search engine's results page.

Many companies use SEO companies to do the work for them because it takes too much time to do themselves.

Search engine companies like Google, Yahoo, Bing are careful to watch that spam does not affect their search engine results pages by adding filters such as Google's PageRank. These filters are known as algorithms.

Most people do not need to pay for search engine optimization services because usually a website is supposed to show up on the search engines over time anyway.

But some online shopping websites may want to show up sooner, and so they pay for search engine optimization from companies that provide it.